Tag Archive: marketing


Top Level Position

Filed Under: Uncategorized
Aug.31, 2010

The largest pre-launch in direct sales history is about to hit the MLM marketing trade by storm -Top Level Position News of one of the largest launches hasn’t been a secret; it has been constructing for months, with a huge ramp up on the Internet.

Top Level Position will launch in less than every week, and it’s set to break trade sales records in MLM network marketing with the most effective network marketing program in history. Top Level position is a new MLM firm, however it’s poised to make history as a new MLM TLP headed for report growth.

Top Level Position is a new firm with options that make it a very attractive providing:

* Top Level Position is a new, multi-million greenback firm with absolutely no debt. This is an particularly wonderful feat for a new MLM company.

* Top Level Position has not but announced its product, however it’s backed by a world renown manufacturing firm who’s producing the materials.

* Although is new, it’s providing a ground ground opportunity at no-price throughout its pre-launch section, with a large social media marketing campaign referred to as by trade experts "an entire game changer"!

This gives numerous opportunities for eager MLM professionals all the best way down to the unemployment line!

This new MLM TLP offers customers an opportunity to safe there one hundred% free position in pre-launch in an unprecedented, once in a lifetime opportunity. It also offers customers an opportunity to build a profitable enterprise model throughout pre-launch – before it’s officially on the market.

Top Level Position also pays the enrollee on each single individual that indicators up after them for the rest of there life! It is a HUGE benefit, take your position proper now because in case you don’t someone else will!

Benefit from Top Level Position — the most effective network marketing opportunity ever.

Tags: , , ,
read more

Wonderful Tips To Boost Your Article Marketing Aims

Filed Under: Uncategorized
Aug.20, 2010

Video clip marketing will not be a disappointment lies so many other marketing ploys simply because it has so many various opportunities. In this post we are likely to describe some video marketing suggestions that should supply long term value.

Remember your goals when you are creating your video marketing campaigns. The actual plan would be to drive traffic for your website. You’re just utilizing movies as a medium to fulfill your marketing goals. This really is why adding a fantastic call to action in your movies is very vital. Do not believe that your viewers will catch your message on their own and then travel for your web site. No, they’re not psychics; you’ve to give out a particular call to action that instructs them what to perform. For instance, if you would like your prospective customers to go for your web site and subscribe for your newsletter, tell them to perform so in your call to action. Add your call to action in a several places of your video, but do not neglect to place it about the really end so that it will possess a lasting effect in your viewers. A good method to achieve this would be to make the video a few seconds longer, so that the viewer gets the time to note down your site’s name and visit it. Additionally, there are available tools that you can use to place your link or a subscription form directly into your video. Yes, should you use these tools, you can advance your video’s conversion rate to greater levels. So should you do have the money to invest to buy such a tool, it can prove to give you a great return for the investment. However, if you would like to take the traditional route, then just place your call to action in your video. Do not neglect which you should test several call to action messages simply because you can’t really figure out which ones will convert much better than the others. Prior to you begin operate in your video you have to be prepared with what message you want to convey. Create a particular outline of what the video is going to be about. You will have small time simply because these movies tend to be brief, therefore you have to make sure you stick to the topic. When creating your content make particular which you do not go off course. You need to know the points you’ll be discussing really well and then you can merely roll with it. Make a list of all the points you’ll be touching on in your video. To get good results in terms from the response of your audience, you have to invest quite a bit of time in the preparation stage. Your primary concentrate should be on ensuring that your audience gets and understands your message, which you have to do through your content, rather than trying to wow them with your artistic abilities.

Many video marketers turn out to be too severe in their approach when shooting a video for their campaign. But this tends to create the whole video boring and uninteresting. Allow people to enjoy watching your video by letting the actual you shine through. When you’ve a worthy point to create do not hold your self back. A small humor will also make your movies more palatable for your audience. There are many times you’ll feel that the video is obtaining out of place, but usually it is just in the natural flow. You need to make particular that your message comes through clearly and your audience understands it. Just be your self and keep things simple; do not make things too complicated. These tips might seem obvious, but they can get your plenty of views in the long run. Your goal is to provide ps3 light fix thumbnail that matches ultimate blogging theme review message and pique their curiosity.

Tags: , ,
read more

3 Internet Marketing Hints It’s Hard To Ignore

Filed Under: Uncategorized
Aug.20, 2010

Internet advertising makes it a cinch for an individual to obtain on the internet and start making some dough by promoting various items. This article is going to be explaining some from the simple yet industrious Web advertising tricks that you can put to use as quickly as feasible.

The technique you choose will determine how simple or difficult it is to market items about the internet. If you have a fair bit of time but not as well much cash, then you ought to opt for no cost advertising methods for example Seo or article advertising. Another choice, for those who do have funds and do not have time to wait for traffic, they should use Pay per Click advertising. This is among the fastest methods to send qualified visitors for your offer. In lieu from the fact that there are numerous PPC services you can opt for, the 1 that may be the greatest is Google AdWords. Google owns a proprietary PPC platform, and that’s AdWords, with which you can drive traffic in no more than half an hour. AdWords may be the platform most Pay per Click entrepreneurs choose simply because it is simple to use and can drive lots of traffic. The only issue with AdWords is that it does possess a learning curve and should you do not educate your self you can end up losing lots of cash. If you would like to succeed with Google AdWords, then you have to understand that you shouldn’t start off large. You need to conduct proper keyword research to find relevant terms that will help you drive qualified traffic. To optimize your campaign you must make sure that you use all of the tools AdWords offers. Then, you need to ensure that your daily budget isn’t as well high in the beginning, as you can increase it as quickly as your campaign becomes profitable. There is a lot to learn with Google AdWords. You can study books, articles and even follow their personal tutorial, but ultimately you will need to lose some cash to actually know the ins and outs from the AdWords game. As an Web marketer, you will be faced with competition from a number of other entrepreneurs. In this event, it’s essential for you to become 1 of a type in comparison for your opponents and please your clients. And the most superb way to perform this is to over-deliver when it comes to the items you’re advertising. This will only produce much better worth for your clients but consequently they’ll return for your to buy more items. The basic human psychology that operates behind this notion is that, "if I can obtain this much worth for this kind of a menial price, why should I go somewhere else?" Individuals savor the feeling of receiving more for a much less amount. You will need to influence this particular emotion to literally make them feel special and privileged.

It’s greatest to use RSS feeds to achieve more of your target audience. RSS is much better known as Truly Basic Syndication and it makes it so that individuals can feed correct for your content material and they’ll know instantly anytime you update it. RSS feeds should be included with each and every newsletter and blog you have so that readers can see your updates in their RSS readers anytime they want to. You will want to make your RSS subscriber visible for your visitors so that they are able to update it easily. At first, internet advertising might seem very difficult but with time you’ll find it could be relatively simple. The harder you work, the more cash you’ll make. Nowadays, social media is catching penny stock prophet review and Facebook happens to be hot property when traffic anarchy comes to online marketing.

Tags: , ,
read more

3 Digital Marketing Tips You Can’t Ignore

Filed Under: Uncategorized
Aug.20, 2010

Are you constantly on the lookout for new ways to improve your internet marketing campaigns? You’re about to study about some of the most effective internet marketing techniques in existence.

Internet marketing is the act of promoting a item or service to ensure that it reaches your intended targeted audience. You can use a myriad of choices for attracting site visitors to view your offer, but you will find that lookup engine optimization is the most effective. When you produce a website or a landing page nowadays, it’s essential optimize it for the major lookup engines to ensure that you could drive possible customers to your site. There are two facets to great lookup engine optimization: both on-page and off-page. When we talk about the on-page optimization, many different elements come into play, such as the relevancy of the content material, keyword density, use of HTML tags, title tag, etc. Always have your on-page Search engine optimization in place so you can focus correctly on promoting your site via lookup engines. Some of the elements to focus on for the off-page optimization might be aiming at increasing the number of relevant back-links you have pointing at your site, or finding a method to get listed in the DMOZ directory. When you’ve done your off-page Search engine optimization, be certain to monitor your rankings and keep adding extra back-links to assist maintain that ranking. Although lookup engine optimization can carry a small time and patience, it’s worth it for the outcomes. You’ll wish to get into the various aspects of internet marketing so that you could get as a lot free visitors as you possibly can. Don’t just rely on one technique to obtain your targeted audience, but rather go after many different techniques to achieve more individuals. If, for instance, you’ve become proficient with post marketing, use that to garner an emailing record after which start obtaining much better at e-mail marketing methods. Maintain moving forward, action by action, but refrain from sticking to an aspect that’s productive for you personally. Your aim should be to discover new techniques by experimenting and trying out different methods. You ought to not, nevertheless, just leap from technique to technique. You’ll wish to stick to one marketing technique till you’re great enough to move on.

Continue focusing on the truth that you need site visitors that are focused. Regardless of whether you are utilizing spend per click advertising or Search engine optimization, you have to concentrate on a select group of individuals. If your site visitors aren’t searching for what you’re offering, you won’t see outcomes. You will also wish to refrain from falling for tricks like websites that offer to give you lots of site visitors for a particular reduced price. So, as you can see, internet marketing is something that takes time to obtain great at. As a result, make certain you’re including enough time and work so that you can get the results you’re after. While there are some people who use Facebook to spam people, forex bullet proof can be electronic cigarette excellent marketing tool if you’re wise.

Tags: , ,
read more

SEO Copywriting Tips For Page One Results

Filed Under: Uncategorized
Aug.19, 2010

SEO copywriting has been around for a long time now, but many people confuse it with regular copywriting. However, the difference here is that when you write SEO copy, you focus on the search engines in order to rank higher. Our continued discussion, below, will center on writing high impact SEO copy. Employing strategic Search Engine Optimization strategies will help you to rank for most things, generic search terms like eyewear or more specific items like Maui Jim Reading Sunglasses.

It’s common knowledge, and based on a lot of experience, that the heading is one of the most important parts in SEO copy. The kind of copy we’re dealing with here means you need to satisfy search criteria as well as making your copy reader and user-friendly. Therefore, when your heading has to get attention and create interest, plus you’ll need to optimize the heading for SEO. There are tons of sites on the Internet, in almost every niche. So when a visitor reaches your site, you should be able to stand out with your heading, or else he/she will just skip to another relevant website. So make it easy to understand what the content is all about as well as being optimized and conferring a benefit. Clearly, as you know from personal experience, a compelling headline will always make you want to read more. Also, a well-optimized heading will be recognized as relevant and that will help with search engines. The optimization battle cry is relevancy, and that’s what you always need to bear in mind with your headline. Therefore you headline naturally has to be relevant to the content. This means that if you’re using a certain keyword in your content, it has to go in the heading too.

Benefit bullet points lend a great deal to copy in several ways such as extra clarity of important points, space, organization, and they help ease the eye strain. Copywriters use the actual "bullets" that produce a list order to the text, and that will make your bullet points stand out loud and clear. Bullet points should be used for listing benefits, and then they’ll be easier to read because people can quickly scan them. The net result is your readers will understand pretty fast what the most important items are in your article, or copy. Is there an SEO benefit here? Well, they won’t hurt you in terms of SEO, and it’s doubtful there’s any benefit at all regarding SEO.

You may want to take care that you’re putting sufficient amounts of content on your pages. Search engines always look for content that is high quality, but at the same time if you don’t give them enough of it, it could cause some issues. So try to make your content good quality of about 400 words, and you’ll see good results with that. Your content keyword phrase density can just be anywhere around 4-5%, and it will vary from one search engine to the next. Also, have your main keywords mentioned in the beginning of your page’s content since you don’t want to give the search engines any chance of missing anything.These strategies really work and fairly quickly when attempting to rank for specific long tail terms like Salt eyewear .

Keep these tips in mind, and always continue to learn as much as you can on the subject.

Tags: , , , ,
read more

SEO Copywriting – How To Move Up In The Search Engine Results

Filed Under: Uncategorized
Aug.19, 2010

SEO copywriting can be viewed as one of those skills that can take your website higher in the search engines. We want to discuss this more and offer some helpful tips so you can see better rankings. Employing strategic Search Engine Ranking techniques can certainly a person to rank for anything, wide search phrases like spectacles or more specific items like Maui Jim Reading Sunglasses.

If you prepare well by thoroughly researching your target market, your SEO copywriting job will be much easier and more effective. This knowledge of your market will pretty much make or break you in terms of search ranking. You’ll have to do some serious research, but in the end your job will be made easier because of it. Besides that, if you aren’t sure of your target market, then it becomes impossible to find effective keywords to write the content around. Understanding your niche will help you analyze things better, which will lead to effective keyword research. If you target the wrong phrases, then your SEO will be off-target, as well. However if you do it right, then you’ll be working with the right phrases, plus you’ll be able to create successful copy. Market and keyword research should be the first steps with any new business venture.

Bullet points, for benefits, are always a good thing to use because they facilitate scanning which is something that all online readers do. Make sure that your content has the bullet points listed out in such a way that your reader doesn’t feel any confusion. People love to scan and skim information online, and bullet points make your strongest points easier to read and be noticed. The reader can simply scan through the content and get to the point. Could there be a benefit to SEO? Search engines view bullet points positively when ranking pages, which means using them would definitely help you boost your search engine ranking.

An experienced and professional copywriter will never pad high quality copy with words that have no useful purpose. Avoid unnecessary words, especially comments that are irrelevant, like the plague. If you hit your readers with too much irrelevancy, then your copy will convert very poorly. That has nothing to do with the quantity of your copy, in fact that consideration should never enter your mind. It’s not hard to write with enough quality and still hit your target for length. A good target for your pages is roughly 400 words in length. But if you are able to do more content and still keep up the quality, then go ahead. For example, if you’re trying to explain something that’s taking you more than 1,000 words, then by all means keep it that way. A good rule to follow is to make it as long as it needs to be, no more and no less.

Aim at helping your readers, the search engines will automatically like you.These strategies really work and fairly quickly when attempting to rank for specific long tail terms like Salt eyewear . In summary, if you want to do effective SEO copywriting, then the above tips that we discussed will prove to be of great help. Keyword stuffing is ancient internet marketing technique, you will not get away with it for more than about 5 minutes – so don’t do it. Just keep moving forward and take action on something every day.

Tags: , , , ,
read more

Affiliate Marketing Choices For Your Internet Venture

Filed Under: Uncategorized
Aug.18, 2010

Are you constantly about the lookout for new ways to improve your internet marketing campaigns? You are about to study about a number of one of the most efficient internet marketing methods in existence.

There can be lots of confusion when it comes to what you ought to actually market on the internet when you receive into Internet marketing. Many people argue that getting your own product may be the greatest thing to do, simply because it lets you earn more profits. Obviously you’re usually going to have those marketers who want to market affiliate items simply because there’s much less function needed. You will find actually pros and cons to each technique. There’s actually lots of work needed when you produce your own product to market. That, and the fact that when you market your own items you often need to go in with other marketers who will help you inside your promotion efforts. But, there is something that satisfies you about getting a product you yourself created. In the lengthy term, you are able to make lots of money when you produce and market your own product simply because you will be able to change things up till you find what works. Then there’s the fact that with affiliate marketing you are able to get started with little work and you will be able to start marketing other people’s items and you will get paid commission for each and every product you sell. However, affiliate marketing isn’t as simple as it sounds simply because you will be facing tough competition from thousands of other affiliates, so it becomes difficult to stand out. In the end it is all about what you want to market with your on the internet company. It’s usually feasible to start off with affiliate marketing and then you could go on to designing your own items to market once you’re more experienced. Another tip is to maintain up to date about what’s going on within the Internet marketing field. In other words, your Internet marketing education shouldn’t stop. New ideas, tactics, opportunities and strategies are usually emerging, so should you maintain track of these, you’re in a better position to take advantage of them. Another useful tip could be to set up a brand new e-mail address to utilize just for subscribing to marketing newsletters or other industry mailing lists. You can also improve your knowledge by reading articles, ebooks and reports. You can subscribe to the RSS feeds of well-known Internet marketing blogs to ensure that you receive alerted when there’s a brand new update. Although there is really a lot to learn in this industry, never fall for the’get rich quick’ scams floating around. You won’t find any secret shortcuts or magic ingredients to get you out of performing the hard function required to see real results.

Continue focusing about the fact that you’ll need site visitors which are focused. Regardless of whether you’re using pay per click advertising or Seo, you have to concentrate on a select group of people. If your site visitors aren’t looking for what you’re offering, you won’t see results. You’ll also want to refrain from falling for tricks like websites that provide to provide you with lots of site visitors for a certain reduced price. So, as you are able to see, internet marketing is something that takes time to get good at. Therefore, make sure you’re including sufficient time and function so that you could get the results you’re after. So, as you can see, internet marketing forex shockwave review something ais home study course review takes time to get good at.

Tags: , ,
read more

3 Online Marketing Tips You Need To Use

Filed Under: Uncategorized
Aug.18, 2010

You will find thousands of Internet marketers who are successfully selling products/services on the internet for large earnings. The following tips can help you if you hope to become an web marketer or if you want to just get better than you already are.

E-mail list building occurs to become an integral part of any productive Internet advertising business. Should you do not make a targeted mailing list for your self, it’s truly hard to grow your profit over time. The best method to begin developing your list is by subscribing to an autoresponder support for example Aweber or GetResponse. These two businesses have been up and running for very some time and provide superb support when it arrives to autoresponders. But what specifically is an autoresponder and how can it boost your on the internet business? An autoresponder is precisely what the name says – it responds to email messages automatically. The only requirement from you would be to prepare and pre-set your emails in advance and they’ll be sent at the particular time intervals you provide. Utilizing the energy of autoresponders, you are able to literally create your list automatically without having to do a bunch of hard manual work. You are able to utilize an autoresponder in numerous different methods, for example setting up an email course, giving away totally free ebooks, sending out newsletters, etc.You are able to use autoresponder in a variety of methods, for example setting up an email course, handing out totally free ebooks, sending out newsletters, etc. Additionally, lots of markets attain excellent product sales by matter-of-factly following up with their prospects and convincing them to purchase the product. As soon as you start to utilize an autoresponder, you will recognize the benefits for your on the internet business. You should always concentrate on your long term objectives when you make your web advertising business bigger. Do not be like the numerous web marketers who only concentrate on short term objectives that are designed to generate them fast cash. That’s a good method to find failure because your goal should be to build a business that brings you passive income. Do not concentrate on the get rich quick schemes and instead put in the work that’s needed to create you the kind of cash you hope to create. You have a lot to generate since you will find numerous opportunities where web advertising is concerned. You are able to even make a plan to really work on small objectives first, and then re-invest the earnings you get. Be careful with what you do with your cash and you will see how greatly your web advertising business grows.

Be prepared to try out numerous advertising methods and new tactics when it arrives for your promotional efforts. Nowadays, social media is catching up and Facebook occurs to become hot property when it arrives to on the internet advertising. Although you will find some individuals who use Facebook to spam individuals, it can be an superb advertising tool if you are wise. Begin by setting up a fan page so prospects interested in your provide can turn out to be members. Operate on networking with like-minded individuals anytime you are able to. Develop a relationship with individuals and then move onto business discussiomns. Even though Facebook runs its own ad platform, it’s better for you personally to leverage them the totally free way. So, when you can see, internet marketing is something that requires time to get good at. At first, internet marketing might seem quite difficult but with time jamorama review will find the best spinner review can be relatively simple.

Tags: , ,
read more

Article Marketing Ideas To Improve Gains

Filed Under: Uncategorized
Aug.16, 2010

Article marketing has existed for numerous years. Web entrepreneurs discovered that it was the best way to promote their items. Although the initial results may be slow, it’s still one of the easiest ways to get higher amounts of traffic. In this article we shall be looking into a few simple tips which will turn your article marketing around for the better.

Marketing through articles on the internet is about finging the correct places to distribute them for exposure. An under-used method could be to aim at community forums focusing on the same niche as your personal. You can locate lots of forums brimming with members who all have a keen interest inside your particular niche topic. People tend to log into forums like this to talk about and understand more about their favorite topics with other individuals. They can interact with other people who share their interests. Other individuals arrive at forums after surfing the net looking to understand more about the topic from other individuals. These are just some from the good reasons to leverage forums for your article marketing requirements. Whenever you publish your articles on the forums, you are not allowed to do any self promotion. So you can’t have your resource box listed there nor can you insert links inside your article. However, most forums permit you to put a website link to your sites within your signature. The more you post articles, the more individuals see your signature website link, which can boost traffic numbers. Article marketing is a thin line between high quality and quantity. A great deal of internet entrepreneurs comprehend the importance of high quality, but they fail to do the same with quanity. So that you can get steady results out of your article marketing efforts, you should be willing to produce more and more articles on various keywords. The greater number of articles you have published, the more response you’ll get. But then again, you should concentrate only on writing a great deal of articles and forget about their high quality. As an internet marketer, you should be really aware about high quality. Whenever you discover a successful balance between quantity and quantity, you’ll get so much new traffic in the near future. It might take a while for this to happen, but you wouldn’t have wasted your efforts.

This article marketing tips is really distinctive and probably not like some from the other people that you have observed. Produce videos out of your articles and get more value out of them this way. This particular article marketing tip may seem off base, but it will get you a great deal of good results. This is a excellent way to re-use your article and get it to the next degree. Make a video and use your article as the main source of info. This is going to be appealing those prospective clients that like to view videos instead of read text. You submit your video to YouTube and other such sites that show videos. Article marketing is an superb tool for increasing your online business results and pushing it to the next degree. What makes this situation even better is that info prodigy can sometimes count on this new traffic for oracle trader to come.

Tags: , ,
read more

three Things All Affiliate Entrepreneurs Need To Survive Online

Filed Under: Uncategorized
Aug.12, 2010

Every affiliate marketer is usually searching for the productive marketplace that gives the biggest paycheck. Occasionally they believe it’s a magic formula that is readily available for them. Really, it’s much more complicated than that. It’s just good marketing and advertising practices which have been proven more than many years of difficult function and dedication.
You will find tactics which have worked prior to with on the internet marketing and advertising and is continuing to function in the on the internet affiliate marketing and advertising globe of these days. With these best three marketing and advertising tips, you is going to be capable to capable to improve your sales and survive in the affiliate marketing and advertising on the internet.

What are these three tactics?

one. Utilizing unique internet pages to market each separate product you’re marketing and advertising. Don’t lump all of it together just to CPA Instruments conserve some money on internet hosting. It’s greatest to possess a website focusing on each and each and every product and nothing much more.

Always consist of product evaluations about the website so visitors will have an initial knowing on what the product can do to people who buys them. Also consist of testimonials from customers who have currently tried the product. Be certain that these customers are much more than prepared to permit you to use their names and photos about the website of the specific product you’re marketing and advertising.

You are able to also write articles highlighting the utilizes of the product and consist of them about the website as an extra web page. Make the pages attractive persuasive and consist of calls to act about the information. Every headline should attract the readers to attempt and study much more, even contact you. Highlight your special points. This will help your readers to discover what the web page is about and will wish to find out much more.

2. Offer free of charge reports to your readers. If possible placement them at the extremely best side of your web page so it they merely can’t be missed. Try to produce autoresponder messages that is going to be mailed to people who input their individual information into your sign up box. Based on research, a sale is closed usually about the seventh contact with a prospect.

Only two points can possibly occur with the internet web page alone: closed sale or even the prospect leaving the web page and in no way return once again. By placing useful information into their inboxes at particular specified period, you will remind them of the product they believed they want later and will find out that the sale is closed. Be certain that the content material is directed toward specific factors to purchase the product. Don’t allow it to be sound like a sales pitch.

Focus on important points like how your product can make existence and points easier and much more enjoyable. Include persuasive subject lines in the e-mail. As a lot as possible, prevent utilizing the word free because there are still older spam filters that dumps individuals kind of contents into the junk prior to even anybody reading them first. Convince people who signed up for the free of charge reports that they is going to be missing something big if they do not avail of your items and solutions.

3. Get the kind of visitors that is targeted to your product. Just believe, if the individual who visited your website has no interest whatsoever in what you’re offering, they is going to be among people who move on and in no way come back. Create articles for publication in e-zines and e-reports. This way you are able to locate publications that is focusing in your target customers and what you’ve put up may just grab their interest.

Try to write a minimal of 2 articles per week, with at least 300-600 words in length. By continuously writing and maintaining these articles you are able to generate as many as 100 targeted readers to your website in a day.
Always keep in mind that only one out of 100 people are likely to purchase your product or get your solutions. Should you can generate as a lot as one,000 targeted hits for the website in a day, that means you are able to created 10 sales based about the typical CPA Instruments.

The tactics provided above does not really sound extremely difficult to do, should you believe about it. It just demands a small time and an action plan in your part.

Try to use these tips for several affiliate marketing and advertising programs. You are able to end maintaining a good source of earnings and surviving in this business that not all entrepreneurs can do.
Apart from, believe of the large paychecks you is going to be receiving

Tags: , , , ,
read more
Powered by WordPress. Theme: Motion by 85ideas.